Music associated with this scene received wider attention in August 2019 when Spotify renamed an existing playlist featuring artists such as Cook and 100 Gecs to "hyperpop". Cook and affiliates of his PC Music collective, including Sophie and Charli XCX. ĭeriving influence from a varied range of sources, the development of hyperpop solidified into a recognizable style in connection with the mid-2010s output of A. Digicore is a contemporaneous movement that is sometimes conflated with "hyperpop" due to its overlapping artists. The movement is often linked to LGBTQ+ online communities and many key figures identify as transgender, non-binary, or gay. Artists tagged with the label typically integrate pop and avant-garde sensibilities, drawing on tropes from electronic, hip hop, and dance music. Hyperpop (sometimes called digicore ) is a loosely-defined music movement and microgenre characterized by a maximalist or exaggerated take on popular music.
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